No one saw this coming, least the creators. They didn’t struck gold either like PlayerUnknown, since they don’t have any new formula to copy. I guarantee that there won’t be Fortnight: Deliverance.
Or to be more specific, they didn’t create anything unique game-wise. But they did something unique PR-wise. It started that someone (that I do not know) found that this game has no black people in it. Which kind of makes sense, considering it plays in the Eastern European countryside in 1403, where foreigners (even from neighboring countries) were rare. In itself it wouldn’t be news even 5 years ago. But the political left went crazy over the past years. Not long ago, you were only racist when you negatively and stereotypically portrayed groups. Now you are “racist” if you don’t portray them. Because everything must be about social justice. They would probably find the 90-es TV series Friends “racist”. Not kidding.
Anyway, these type of SJWs attack everything they don’t like (and they like nothing, because they are crazy). But – unlike most studios that hope to survive by pandering to them – the lead dev flipped the bird to the ever-encroaching Social Justice Warriors and flat out refused to change the game:
He also made various statements with the obvious purpose to annoy SJWs:
The result? Both liberal and conservative sites wrote about the game. This is how I learned about it. I also checked it out – and found it not my type. But I did check it out, unlike dozen other games. Those games had no chance to even introduce themselves to me. This advertising cost them not a dime. Sure, it wasn’t without cost, it guaranteed that no liberal – not even moderate liberal – bought it. But conservatives, rebel-minded people did. And as practically everyone heard of it, that’s a big base. “About half” of the people (40-60%) votes right-wing in the US and in the EU countries. In some places it’s enough to win an elections, in other places it’s not. But it’s no way a fringe group. It’s about a hundred million people (including non-voting family members) both sides of the Atlantic. They are a market with purchasing power. They can uphold games. I’m sure the liberal side could too, but that side is saturated as practically every product tries to not look “-ist”, ergo if one makes a left-wing product, it’s lost in the competition to everything else. Being left-wing isn’t unique selling point. But being right-wing (even in the hilariously mild way of not putting blacks to medieval Eastern-Europe) is a unique selling point.
I expect many more “right-wing” games to come.