What do they say about this incremental, idle game? They write that they feel ashamed that they made thousands of dollars from whales, who are practically addicts with Clicker Heroes 1. They also shun the industry for shifting the blame to the addicts. Well, it’s more shocking moral position than the fact that someone spends thousands of dollars on a browser idle game.
They also list game design reasons, that they can’t nerf features that paying players spend on, despite it would be good idea, because they don’t want “backlash” (read: refunds) from that player. They also don’t want to bother much with cheaters (it’s a single player game) so upfront costs is better than constantly fighting those who cheat themselves premium currency.
Now, I don’t believe their morality for a second. You don’t run a P2W browser game for years and then find Jesus – just to continue running a P2W browser game “we’re not going to change how we monetize Clicker Heroes 1. It would destroy our studio if we did.” They merely realized that gamers are fed up with P2W cashgrab and – just as I predicted – they made it their selling point that they don’t add P2W and offering refunds. This makes them unique. This makes them internet famous. Hell, I haven’t read about WoW classic in real World news sites, this is one of the handful game I’ve learned about it. Probably hundreds of thousands of Hungarians learned of that game from that article. Sure it won’t all convert to sales, but who doesn’t want such coverage? They couldn’t get it with gaming features, they got it by a moral statement.
My prediction: they’ll be filthy rich, despite having some refunds from disappointed customers, and clearly lower “$ per paying customer” than P2W games. And obviously, no free players. But so many ordinary buyers for $30 that they can retire after this game. Maybe others will follow after seeing these guys turning Scrooge McDuck.